Your Popcorn Fundraiser Tool-Kit!

Champaign-Urbana Special Recreation will be selling Double Good Popcorn to support our scholarship fund! 50% of all sales during our 4-day sale will go towards helping individuals with disabilities in C-U have fun! You can follow our Facebook Event now to get ready for the main event! But before then, get familiar with the app and how you can participate in our fundraising event November 26, 5p-November 30, 5p!

Here are some useful tips and tricks to help promote your pop-up shop!


SOCIAL MEDIA TIPS:

  • Promote on your pop-up shops on your social media pages. Whether that be Instagram, Facebook, or Twitter, get the word out there!
  • Use emojis in your post but don’t over-use them — Using emojis makes your post fun and more relatable. It’s recommended to use 2-3 emojis in one post.
  • Track your progress by sharing with your audience how close you are to your goal.
  • Go live on Instagram or Facebook! Directly reach your audience in real time by talking about how this fundraiser benefits the participants of CUSR.
  • Put the link in your bio, not the post itself. — When you put a link in the caption, people can’t click on it directly which can deter viewers from looking at your pop-up shop.

  • Here are some captions you can use on your posts:
    • “It’s time for the annual CUSR Popcorn Fundraiser! When you buy popcorn from my pop-up shop, half of the proceeds go towards the CUSR Scholarship Fund. The CUSR Scholarship Program allows Champaign-Urbana residents  with disabilities who need financial assistance the ability to register for programming at half the cost. Check out my pop-up shop ?➡️ [insert link here] “
    • “Got the taste for something sweet, savory or both? Buy some Double Good Popcorn! When you buy popcorn through my pop-up shop, half of the proceeds go towards the CUSR Scholarship fund which helps Champaign-Urbana residents with disabilities register for recreational programming for HALF the cost. Get your popcorn for a good cause here ➡️ [insert link] “

CANVA
Get creative by using Canva for your campaign! Canva is a free-to-use online graphic design tool and is super easy to use.

Click here for tutorials on YouTube to help you get started:
Get Started With Canva


TIK TOK/INSTAGRAM REELS
Get creative using two of the most beloved platforms, Instagram and Tik Tok! Follow a trend, do a dance or just speak to your audience about the importance of this fundraiser and the CUSR Scholarship Fund.
Here’s some tips:
  • Put yourself in the video — Audiences love connecting the content to a person. Put yourself out there!
  • Find a trending sound/song
  • Use text to add additional information to your video
  • Put the link in your bio, not the post itself. — When you put a link in the caption, people can’t click on it directly which can deter viewers from looking at your pop-up shop.

CREATE AN EMAIL LIST
Create an email list filled with family, friends, co-workers, or neighbors. Whoever you think would enjoy this sweet and savory treat. In the email explain what the fundraiser is about and who they would be helping if they were to purchase from your pop-up shop.

PHOTO GALLERY
Here are some photos that show what CUSR is all about! Feel free to share the photos on your social media pages.
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CUSR Popcorn Fundraiser
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A camper with a football and a staff member watching
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Click below to learn how to set up a pop-up shop!

Set Up a Pop-Up Shop

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